Family owned and operated.
Low, low prices! Locally owned and operated for over 50 years. “Come see the good folks at”… “Family owned”
I don’t know about you but I’ve been hearing this junk every day for years and it’s starting to annoy me. Folks, these lines don’t qualify as advertising copy. Low, low prices, yeah that’s […]
Do it yourself media buying
Some advertisers are paying much higher rates than others for the identical programming on local television and radio. This is not always because advertisers with large budgets have greater leverage or buying power than small budget advertisers. Most often it’s because some advertisers have professional media buyers and some don’t. Advertisers with small […]
Beware of the “Cable Package”
If you’re considering advertising on television in your local market you’re probably going to check out cable. When you talk to the sales person beware of “packages”.
I sold local cable television advertising for ten years and have been buying it for six years as the owner of Frink Inc. Advertising. I’m a cable […]
We’ll produce your television commercial for free!
For the last 16 years I’ve been in the local television advertising business. First as television advertising account executive for eleven years (I sold airtime). Now I own an advertising agency that creates local television advertising campaigns. A local television advertising issue that I’ve dealt with daily for 16 years is “free production”. Free production […]