http://thefrinktank.com Daily thoughts on advertising and media Tue, 20 May 2008 22:33:16 +0000 http://backend.userland.com/rss092 en Low, low prices! Locally owned and operated for over 50 years. “Come see the good folks at”… “Family owned” I don’t know about you but I’ve been hearing this junk every day for years and it’s starting to annoy me. Folks, these lines don’t qualify as advertising copy. ... http://thefrinktank.com/2008/03/08/family-owned-and-operated/ Some advertisers are paying much higher rates than others for the identical programming on local television and radio. This is not always because advertisers with large budgets have greater leverage or buying power than small budget advertisers. Most often it’s because some advertisers have professional media buyers and some ... http://thefrinktank.com/2008/03/06/do-it-yourself-media-buying/ If you’re considering advertising on television in your local market you’re probably going to check out cable. When you talk to the sales person beware of “packages”. I sold local cable television advertising for ten years and have been buying it for six years as the owner of Frink Inc. ... http://thefrinktank.com/2008/03/04/beware-of-the-cable-package/ Frink you got to have a gimmick”. That was the advice given to me on how to get women from Andy, one of my college roommates. I didn’t realize it at the time and though I was in my third year in college as an advertising major it was my ... http://thefrinktank.com/2008/03/03/you-got-to-have-a-gimmick/ For the last 16 years I’ve been in the local television advertising business. First as television advertising account executive for eleven years (I sold airtime).  Now I own an advertising agency that creates local television advertising campaigns.  A local television advertising issue that I’ve dealt with daily for 16 years ... http://thefrinktank.com/2008/02/29/we%e2%80%99ll-produce-your-television-commercial-for-free/