Do it yourself media buying
Some advertisers are paying much higher rates than others for the identical programming on local television and radio. This is not always because advertisers with large budgets have greater leverage or buying power than small budget advertisers. Most often it’s because some advertisers have professional media buyers and some don’t. Advertisers with small […]
Beware of the “Cable Package”
If you’re considering advertising on television in your local market you’re probably going to check out cable. When you talk to the sales person beware of “packages”.
I sold local cable television advertising for ten years and have been buying it for six years as the owner of Frink Inc. Advertising. I’m a cable […]