Family owned and operated.
Low, low prices! Locally owned and operated for over 50 years. “Come see the good folks at”… “Family owned”
I don’t know about you but I’ve been hearing this junk every day for years and it’s starting to annoy me. Folks, these lines don’t qualify as advertising copy. Low, low prices, yeah that’s […]
Do it yourself media buying
Some advertisers are paying much higher rates than others for the identical programming on local television and radio. This is not always because advertisers with large budgets have greater leverage or buying power than small budget advertisers. Most often it’s because some advertisers have professional media buyers and some don’t. Advertisers with small […]
Beware of the “Cable Package”
If you’re considering advertising on television in your local market you’re probably going to check out cable. When you talk to the sales person beware of “packages”.
I sold local cable television advertising for ten years and have been buying it for six years as the owner of Frink Inc. Advertising. I’m a cable […]
“You got to have a gimmick”
Frink you got to have a gimmick”. That was the advice given to me on how to get women from Andy, one of my college roommates. I didn’t realize it at the time and though I was in my third year in college as an advertising major it was my first lesson in branding and […]